Marijuana consumers in states where it’s legal for recreational purposes use considerably less pain medications, alcohol and sleep aids, according to a new report.
The report, compiled by High Yield Insights, found that more than one out of every five consumers of recreational marijuana use less spirits, beer painkillers and sedatives than standard consumers.
Specifically, the report found that legal recreational cannabis consumers use 27% less over-the-counter pain medications, 22% less sleep aids, 21% less alcoholic spirits and 20% less beer than consumers in states that have not legalized adult-use marijuana.
“We are just starting to grasp how legalization has impacted consumer behavior, be it spending, usage occasions or shopping habits,” said Mike Luce, co-founder of High Yield Insight, in a press release. “Understanding these changes will lead to new growth opportunities for cannabis and further disruption for other categories.”
According to Luce, the report “uncovered promising consumer niches for the industry as well. For example, many older consumers (55+) are re-engaging with marijuana, with 56% reporting a return to marijuana after having tried cannabis products at a younger age.”
According to a press release for the report, it’s “the first to shed light on the behaviors, product and format preferences, and demographics of the evolving cannabis consumer in the wake of legalization.”
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